An illuminating foundation that melts into skin leaving you with a radiant, flawless-looking complexion. The creamy, long-wear formula builds and blends effortlessly, leaving your skin with light-weight, natural ...

Motives® Illuminating Liquid Foundation

$46.63 CAD

AutoShip price:
$44.30 CAD

$0.93 CAD Cashback

colour: Sand | sku: C43LF

Please choose a color:

Add to AutoShip

This product qualifies for free or flat-rate cost shipping. Learn More


Illuminate Skin


An illuminating foundation that melts into skin leaving you with a radiant, flawless-looking complexion. The creamy, long-wear formula builds and blends effortlessly, leaving your skin with light-weight, natural coverage. Optically diffuses light to smooth the appearance of skin, hiding imperfections for an instantly lit-from-within glow. Reignite youthful radiance in just one drop with this breakthrough foundation.


  • Gives skin a luminous finish
  • Blendable, long-wear formula
  • Medium to full, buildable coverage
  • Smooths the look of skin and hides imperfections
  • Light-weight texture floats across skin


What is the best way to apply Motives Illuminating Liquid Foundation?
The best way to apply foundation is to use the Motives Foundation Brush. Designed specifically for applying foundation, this brush allows you to evenly apply and blend foundation for perfect coverage.

How do I know what shade is perfect for my skin tone?
Motives offers a “Meet your Match” tool that helps to find your perfect shade by comparing other brands of foundation while providing the details and benefits of each product line. 

Find this tool on under the “Learn” tab.

Is Motives Illuminating Liquid Foundation for all skin types? 
Yes, this foundation is designed for all skin types

What level of coverage does Motives Illuminating Liquid Foundation provide?
Motives Illuminating Liquid Foundation provides medium to full coverage that can be layered to increase coverage as needed. This foundation leaves a luminous dewy finish that is long-lasting and light-weight. 

Has Motives Illuminating Liquid Foundation been tested on animals?
Motives does not conduct or commission animal testing of any finished product.


Water (Aqua), Cyclopentasiloxane, Titanium Dioxide (Nano), Butylene Glycol, Phenyl Trimethicone, Zinc Oxide (nano), Glycerin, Dimethicone, Ethylhexyl Methoxycinnamate, Octyldodecyl Neopentanoate, PEG/PPG-18/18 Dimethicone, Poly(Glycol Adipate)/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Aluminum Hydroxide, Stearic Acid, BHT, Tocopherol, Tetrahexyldecyl Ascorbate, Magnesium Ascorbyl Phosphate, Panax Ginseng Root Extract, Ginkgo Biloba Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Nymphaea Alba Leaf Cell Extract, Jasminium Sambac (Jasmine) Leaf Cell Extract, Onopordum Acanthium Flower/Leaf/Stem Extract, Polyurethane-16, Silica, Silk Powder(Serica Powder ), Melanin, Dextran, Trifluoroacetyl Tripeptide-2, Octyldodecanol, Alcohol, Mica, Boron Nitride, Polysorbate 20, Xanthan Gum, Ascorbyl Glucoside, Synthetic Fluorphlogopite, Phytantriol, Dextrin Palmitate, Sodium Chloride, Pentylene Glycol, Ferulic Acid, Palmitic Acid, Triethoxycaprylylsilane, Methicone, Hexylene Glycol, Ethylhexylglycerin, Sodium Dehydroacetate, Disodium EDTA, Caprylyl Glycol, Phenoxyethanol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).


Customer Reviews
  • (5)
  • (0)
  • (5)
  • (1)
  • (2)
Write A Review


by Tay

Flawless look

I really like Motives liquid foundation as it is so light that I don't feel like I am wearing makeup. Most of all, it gives my face a flawless look.


by Anonymous

Love the look

I am the lucky one. I attended one of Motives hand on workshop first before I bought my foundation (the workshop is free and fun). The Motives trainer is very friendly and helpful. She picked the right colour for me and I just love the finish look. It's so natural and flawless looking. I also love one of the ingredient in this tube: "Genseng" - One of the most expensive herbal medicine I know ! I feel I am looking great and doing facial at the same time !!


by JessicaC

Beautiful even on combination/oily skin

I love this foundation because it gives you that soft-focus glow without the glossy high-shine even on my combination/oily skin. Used in conjunction w/ the complexion perfection primer, this foundation stays on all-day, true to color and does NOT slip and slide. The Formulation is buttery soft and applies evenly regardless of whether I use a brush, sponge or fingertips! It is not heavy at all but rather weightless on the skin. A little bit goes a long way and I don't even have to use a concealer to cover my hyper-pigmentation from my acne scars! Great job with this new foundation MOTIVES! Can't wait for more shades to come out!


by EmileeL


Love this new foundation. It goes on so smooth and the coverage is great!!


by Anonymous


I haven’t found a favorite foundation and I am a make up artist. I love my full coverage but full coverage foundation elsewhere tends to cake up through time. Besides the small shade range, this foundation is INCREDIBLE! It does what it says it does which isn’t melting into the skin and does amazing when you build it up. It’s a semi-matte finish thank goodness because the illuminating title scared me a bit. But it’s definite semi matte, buildingable (I did 3 and it Felt like nothing on me). I have never reviewed a foundation before because nothing excited me. Looks like skin but coverage is there! Great job on this one Motives! Please don’t discontinue it!!!