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Our Story

Motives cosmetics started in 2008 under our parent company Market America, Worldwide, which was established in 1992 and has generated over $5.5 billion in accumulated sales. With her husband’s, JR Ridinger, encouragement, Loren Ridinger made the decision to launch a cosmetics line built on great products and unlimited dreams. Our key principles have been based on creativity, innovation and entrepreneurship.

Loren <b>Ridinger</b>

Through cutting-edge technology and attention to quality, Motives is a world leader in the cosmetics industry. Motives is worn by some of today's hottest celebrities and is a favorite of makeup artists, models and photographers. We strive to empower people everywhere to look and feel beautiful inside and out, and provide people with an opportunity to live the lifestyle they have always dreamed of. Motives has been featured in industry-leading publications, such as Vogue, Allure, Lucky, People Style Watch, and InStyle.

Motives trailer

Loren Ridinger at Market America World Conference 2012